AU NOM DE LA PROPRETÉ

“Au nom de la propreté” (in the name of cleanliness) is a project by Saint Gilles Commune in Brussels in collaboration with Studio Fiftyfifty to highlight and promote the work of civic sanitary workers. It’s a campaign that focuses on the human behind each worker.

Our communication agency worked on the concept for the campaign but also on the copywriting, shooting, the creation of posters and adapting the campaign for social media.