EFP is one of the largest centres for professional training in the Brussels region. The various training modules it offers combine practical workplace experience and technical and theoretical classes and are genuine springboards to employment. In 2013 EFP engaged Studio Fiftyfifty with the aim of masterminding a complete rebranding of the centre. Taking part in a strategic analysis, creating the new logo and a strong, effective visual identity, cladding of buildings, signage, publicity campaigns, creating a database of photographic images, we were truly at the heart of the dynamic renewal of EFP’s image in recent years.