{"id":6637,"date":"2025-05-20T16:54:20","date_gmt":"2025-05-20T14:54:20","guid":{"rendered":"https:\/\/www.studiofiftyfifty.be\/birdee\/"},"modified":"2025-05-21T16:01:37","modified_gmt":"2025-05-21T14:01:37","slug":"birdee","status":"publish","type":"post","link":"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/","title":{"rendered":"BIRDEE"},"content":{"rendered":"

La <\/span>refonte <\/span>de <\/span>l’identit\u00e9 <\/span>visuelle <\/span>de <\/span>Birdee <\/span>refl\u00e8te <\/span>une <\/span>transformation <\/span>compl\u00e8te. <\/span>Birdee <\/span>est <\/span>une <\/span>plateforme <\/span>d’investissement <\/span>responsable. <\/span>Elle <\/span>propose <\/span>une <\/span>application <\/span>B2C <\/span>permettant <\/span>aux <\/span>utilisateurs <\/span>d’investir <\/span>avec <\/span>un <\/span>faible <\/span>montant <\/span>initial. <\/span>Chaque <\/span>investisseur <\/span>b\u00e9n\u00e9ficie <\/span>d’un <\/span>soutien <\/span>personnalis\u00e9 <\/span>pour <\/span>r\u00e9pondre <\/span>\u00e0 <\/span>ses <\/span>besoins <\/span>sp\u00e9cifiques. <\/span>En <\/span>plus <\/span>du <\/span>mod\u00e8le <\/span>B2C, <\/span>Birdee <\/span>adopte <\/span>une <\/span>approche <\/span>B2B2C. <\/span>Elle <\/span>offre <\/span>son <\/span>interface <\/span>d’investissement <\/span>en <\/span>ligne <\/span>\u00e0 <\/span>plusieurs <\/span>n\u00e9obanques <\/span>\u00e0 <\/span>travers <\/span>l’Europe.<\/span><\/p>\n

Pour <\/span>ce <\/span>projet, <\/span>Studio <\/span>Fiftyfifty <\/span>a <\/span>cr\u00e9\u00e9 <\/span>le <\/span>nouveau <\/span>logo <\/span>et <\/span>toute <\/span>l’identit\u00e9 <\/span>visuelle. <\/span>Nous <\/span>avons <\/span>\u00e9galement <\/span>repositionn\u00e9 <\/span>la <\/span>marque <\/span>et <\/span>d\u00e9velopp\u00e9 <\/span>son <\/span>r\u00e9cit. <\/span>Le <\/span>logo <\/span>s’est <\/span>\u00e9loign\u00e9 <\/span>du <\/span>symbole <\/span>de <\/span>l’oiseau <\/span>pour <\/span>mettre <\/span>en <\/span>avant <\/span>le <\/span>nom <\/span>Birdee. <\/span>Ce <\/span>changement <\/span>souligne <\/span>l’identit\u00e9 <\/span>unique <\/span>de <\/span>la <\/span>marque. <\/span>Nous <\/span>avons <\/span>choisi <\/span>des <\/span>couleurs <\/span>modernes : <\/span>mauve <\/span>et <\/span>vert. <\/span>Ces <\/span>teintes <\/span>v\u00e9hiculent <\/span>la <\/span>confiance, <\/span>l’innovation <\/span>et <\/span>la <\/span>responsabilit\u00e9.<\/span><\/p>\n

Des <\/span>motifs <\/span>\u00e0 <\/span>base <\/span>de <\/span>lignes <\/span>ont <\/span>\u00e9t\u00e9 <\/span>int\u00e9gr\u00e9s <\/span>dans <\/span>toute <\/span>l’identit\u00e9 <\/span>visuelle. <\/span>Cette <\/span>approche <\/span>conf\u00e8re <\/span>\u00e0 <\/span>la <\/span>marque <\/span>un <\/span>aspect <\/span>contemporain. <\/span>L’objectif <\/span>\u00e9tait <\/span>de <\/span>rendre <\/span>Birdee <\/span>plus <\/span>accessible <\/span>et <\/span>convivial <\/span>pour <\/span>le <\/span>public <\/span>B2C. <\/span>L’aspect <\/span>B2B <\/span>a <\/span>\u00e9t\u00e9 <\/span>renforc\u00e9 <\/span>pour <\/span>donner <\/span>\u00e0 <\/span>la <\/span>marque <\/span>une <\/span>image <\/span>plus <\/span>rassurante <\/span>pour <\/span>ses <\/span>partenaires. <\/span>Ainsi, <\/span>la <\/span>refonte <\/span>pr\u00e9sente <\/span>une <\/span>image <\/span>plus <\/span>moderne <\/span>et <\/span>professionnelle.<\/span><\/p>\n

Studio <\/span>Fiftyfifty, <\/span>une <\/span>agence <\/span>bas\u00e9e <\/span>\u00e0 <\/span>Bruxelles <\/span>et <\/span>Waterloo, <\/span>a <\/span>apport\u00e9 <\/span>son <\/span>expertise <\/span>en <\/span>design <\/span>et <\/span>strat\u00e9gie. <\/span>Nous <\/span>avons <\/span>veill\u00e9 <\/span>\u00e0 <\/span>ce <\/span>que <\/span>l’identit\u00e9 <\/span>de <\/span>Birdee <\/span>soit <\/span>plus <\/span>coh\u00e9rente <\/span>et <\/span>attrayante.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La refonte de l’identit\u00e9 visuelle de Birdee refl\u00e8te une transformation compl\u00e8te. Birdee est une plateforme d’investissement responsable. Elle propose une application B2C permettant aux utilisateurs d’investir avec un faible montant initial. Chaque investisseur b\u00e9n\u00e9ficie d’un soutien personnalis\u00e9 pour r\u00e9pondre \u00e0 ses besoins sp\u00e9cifiques. En plus du mod\u00e8le B2C, Birdee adopte une approche B2B2C. Elle offre … Continuer la lecture de « BIRDEE »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,14],"tags":[],"acf":[],"yoast_head":"\nBIRDEE - Fiftyfifty agence de graphisme et de communication \u00e0 Bruxelles<\/title>\n<meta name=\"description\" content=\"birdee identit\u00e9 graphique graphiste graphisme bruxelles waterloo design logo branding rebranding site web r\u00e9seaux sociaux communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIRDEE\" \/>\n<meta property=\"og:description\" content=\"birdee identit\u00e9 graphique graphiste graphisme bruxelles waterloo design logo branding rebranding site web r\u00e9seaux sociaux communication\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/\" \/>\n<meta property=\"og:site_name\" content=\"Fiftyfifty agence de graphisme et de communication \u00e0 Bruxelles\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T14:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T14:01:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.studiofiftyfifty.be\/beta\/wp-content\/uploads\/2025\/05\/BIRDEE_VIGNETTE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1562\" \/>\n\t<meta property=\"og:image:height\" content=\"881\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"aurelie@studiofiftyfifty.be\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"aurelie@studiofiftyfifty.be\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/\"},\"author\":{\"name\":\"aurelie@studiofiftyfifty.be\",\"@id\":\"https:\/\/www.studiofiftyfifty.be\/fr\/#\/schema\/person\/e51991da22e651300554aca9e6b5824b\"},\"headline\":\"BIRDEE\",\"datePublished\":\"2025-05-20T14:54:20+00:00\",\"dateModified\":\"2025-05-21T14:01:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/\"},\"wordCount\":241,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.studiofiftyfifty.be\/fr\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.studiofiftyfifty.be\/beta\/wp-content\/uploads\/2025\/05\/BIRDEE_VIGNETTE.jpg\",\"articleSection\":[\"Corporate\",\"Projets\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/\",\"url\":\"http:\/\/www.studiofiftyfifty.be\/fr\/birdee\/\",\"name\":\"BIRDEE - 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