{"id":7021,"date":"2026-01-28T15:39:26","date_gmt":"2026-01-28T14:39:26","guid":{"rendered":"https:\/\/www.studiofiftyfifty.be\/ska-centre-culturel-de-schaerbeek-rebranding-branding-naming-identite-graphique\/"},"modified":"2026-01-28T15:48:14","modified_gmt":"2026-01-28T14:48:14","slug":"ska-centre-culturel-de-schaerbeek-rebranding-branding-naming-identite-graphique","status":"publish","type":"post","link":"https:\/\/www.studiofiftyfifty.be\/fr\/ska-centre-culturel-de-schaerbeek-rebranding-branding-naming-identite-graphique\/","title":{"rendered":"SKA"},"content":{"rendered":"

\u00c0 l\u2019occasion de son d\u00e9m\u00e9nagement dans un ancien cin\u00e9ma embl\u00e9matique de la commune, le Centre Culturel de Schaerbeek a confi\u00e9 \u00e0 Studio Fiftyfifty, notre agence de branding<\/a> et d\u2019identit\u00e9 visuelle bas\u00e9e \u00e0 Bruxelles et \u00e0 Waterloo, un rebranding complet pour accompagner cette nouvelle \u00e9tape de son histoire.<\/p>\n

L\u2019objectif : repenser le positionnement, moderniser l\u2019image et cr\u00e9er une marque forte, inclusive et profond\u00e9ment ancr\u00e9e dans la vie locale. \u00c0 travers des workshops collaboratifs et une consultation citoyenne, nous avons co-construit une strat\u00e9gie de marque participative, fid\u00e8le aux attentes des acteurs culturels et des habitant\u00b7es.<\/p>\n

Cette d\u00e9marche a men\u00e9 \u00e0 la cr\u00e9ation d\u2019un nouveau nom, SKA<\/a> : court, impactant, universel et directement li\u00e9 \u00e0 Schaerbeek. Sur cette base, nous avons d\u00e9velopp\u00e9 une plateforme de marque claire ainsi qu\u2019une identit\u00e9 graphique dynamique, color\u00e9e et joyeuse, port\u00e9e par une typographie toute en rondeur et un syst\u00e8me visuel vivant, pens\u00e9 pour s\u2019adapter \u00e0 tous les supports, du print \u00e0 la signal\u00e9tique en passant par le digital.<\/p>\n

Con\u00e7ue en \u00e9troite collaboration avec les architectes en charge de la cr\u00e9ation de ce nouveau lieu culturel, l\u2019identit\u00e9 s\u2019int\u00e8gre naturellement au nouveau b\u00e2timent pour cr\u00e9er une exp\u00e9rience coh\u00e9rente et accueillante. Le SKA devient ainsi un lieu socioculturel contemporain et accessible, o\u00f9 chaque Schaerbeekois\u00b7e peut se rencontrer, cr\u00e9er et s\u2019exprimer. Un projet qui illustre l\u2019expertise de Studio Fiftyfifty en naming, strat\u00e9gie de marque et identit\u00e9 visuelle pour les institutions culturelles et publiques.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion de son d\u00e9m\u00e9nagement dans un ancien cin\u00e9ma embl\u00e9matique de la commune, le Centre Culturel de Schaerbeek a confi\u00e9 \u00e0 Studio Fiftyfifty, notre agence de branding et d\u2019identit\u00e9 visuelle bas\u00e9e \u00e0 Bruxelles et \u00e0 Waterloo, un rebranding complet pour accompagner cette nouvelle \u00e9tape de son histoire. L\u2019objectif : repenser le positionnement, moderniser l\u2019image et … Continuer la lecture de « SKA »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[403,14],"tags":[],"acf":[],"yoast_head":"\nSKA - Fiftyfifty agence de graphisme et de communication \u00e0 Bruxelles<\/title>\n<meta name=\"description\" content=\"centre culturel de Schaerbeek, ska, rebrading, identit\u00e9 graphique, graphisme, logo, studio fiftyfifty, agence de communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.studiofiftyfifty.be\/fr\/ska-centre-culturel-de-schaerbeek-rebranding-branding-naming-identite-graphique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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