Studio Fiftyfifty, a graphic design agency based in Waterloo and Brussels, is proud to have collaborated with Parma Agency. Parma is a Belgian agency specializing in lifestyle. It represents prestigious brands such as Jacob Cohen, Moorer, Fedeli, and Lardini across Europe. Parma offers tailored solutions for a wide range of international clients.

As part of our collaboration, we carried out a complete rebranding, starting with the creation of a modern and elegant new logo. This logo symbolizes the international vision of the brand. We also redefined the brand architecture to strengthen Parma’s coherent and recognizable visual identity across its various communication channels.

For this new graphic identity, we opted for a refined color palette. We combined shades of burgundy and beige. These colors symbolize elegance, sophistication, and accessibility. These hues, paired with modern and readable typography, are designed to convey clarity and professionalism while remaining warm and welcoming.

Finally, we also developed a modern and functional website, optimized for user experience and the integration of high-quality visual content. This site reflects Parma’s vision and aligns perfectly with its values. We accompanied this redesign with new professional photos and captivating storytelling, highlighting the brand’s values and history.

Lastly, we rethought Parma’s presence on social media with a coherent visual feed that aligns with their new graphic identity, thus helping to strengthen their image and attract an international audience.