Co-Leaders partners with company bosses and their teams through the various processes of institutional change. For Co-Leaders, these changes need to take place within the framework of a change in mental outlook and company culture, which requires a collaborative approach.

Our Brussels-based graphic design agency partnered Co-Leaders in defining their new brand image. The graphic identity developed by Studio Fiftyfifty emphasises connections, collective intelligence and flexibility, inspired by the fluid forms of starling murmurations. The aim was to create motifs that subtly suggest this concept of collective movement and intuitive communication.