Foreign Relocation Service is a Belgian company that specializes in helping expats with their move to Belgium.

FRS works especially with large Asian companies inviting individuals to join their operations in the heart of Europe.

Our Brussels-based communications and strategy agency took on a complete rebranding exercise for FRS. The desire was for the new graphic identity to be more restrained and particularly more corporate, to fit with the company’s recent evolution.

Our graphic designers played with the idea of interlinked geo-location points from Google Maps creating a keyring motif. A starting point and an arrival point, with FRS forming the link between the two.

Studio Fiftyfifty not only created a new visual identity, stationery, and a range of goodies, but also a website for this Belgian service sector company.