Located in the heart of the European quarter in Brussels, Mellow has converted a traditional pharmacy into a cute takeaway counter. They offer delicious frozen yoghurt to sprinkle with quality toppings. Fresh seasonal fruits, biscuit bits, chocolate chips, homemade syrups… Mellow asked us to undertake a complete rebranding exercise. Only the original logo stayed and we created a colorful universe around it.  This universe is featuring a profusion of little triangles as a reference to the myriad of toppings. Visual identity, packaging, window treatments, the creation of wallpaper, menus, product photo shoots…  Studio Fiftyfifty put all its expertise to work on this delicious project.


Photography: Thomas Van Den Driessche

Food Stylism: Axelle Minne