The NU! Project invites farmers, artisan producers, independent organic shops and consumers to work together to contribute to developing organic Belgian terroir.

NU!’s mission is to develop a committed organic sector and transparent and fair commercial relationships.

The creators of the project called on Studio Fiftyfifty, the Belgian graphic design and communication agency to undertake a wholescale branding exercise for the “brand”.

Fiftyfifty was behind the logo and NU!’s whole graphic identity as well as advising on the project name and the strategic positioning of the brand.