Created in the early 80s, the ASBL Question Santé aims to produce health education tools accessible to all. In 2023, it decided to create a tool aimed at young people and produced by young people to talk about mental health.

The first part of the project involved bringing together around forty young adults aged 16 to 25 for meetings, reflection, exchange and expression. The method adopted was participatory: the young people were at the heart of the project.

Following on from this first phase, various tools were produced with and by the participants: podcasts, videos, photos, illustrations, a fresco, etc. For this purpose, the young adults were mobilized in sub-working groups.

This participative project culminated in an exhibition and the Tal’Seum? website.

It was at this point that our Brussels-based communications agency stepped in. The challenge: to create the graphic identity for this project, named “Tal’Seum?” by the young people themselves.

Our graphic designers drew inspiration from the visual universe created by the young people in their various workshops to develop a graphic identity in their image.

The basis of this identity was to remain close to their visual universe and illustrations.

Graphic identity for the project, production of numerous illustrations, creation of the website… Our graphic design agency took charge of everything to provide the strength and coherence necessary for the wide distribution of this project.