Wonderkids

Wonderkids is “the concept store for cool kids” which opened in Charleroi, just opposite the left bank shopping centre in autumn 2017. The duo of Caroline De Paepe and Isabelle Cadot, who were already behind the creation of the hugely popular concept store Wonderfriends, called on Studio Fiftyfifty to create a logo and the whole visual identity for the new boutique.

Our Brussels-based communication agency created a colourful graphic universe based on simple geometric shapes. Triangles, circles and squares surrounding the typography of the logo can morph into mascots in infinite variations.

This logo isn’t fixed. Visual identity can evolve and be applied according to the communication medium, while keeping its coherence and power to be instantly recognisable.

Studio Fiftyfifty applied this identity to business cards, tote bags, signage, window dressing and vehicle livery.

Category