Geradin Partner is a law firm specialising in competition law based in Brussels. At their request, Studio Fiftyfifty created a very distinctive visual identity for the firm in comparison with the usual conventions in their sector. Dynamic typography, very contemporary design and generous use of exceptionally sleek black and white photographs are the key elements of the brand identity. “We literally fight with all we have for our clients, no matter the size or weight of the adversary.” The firm’s visual identity needed to reflect that commitment!